How to Support Your Friend’s Website: A Beginner’s Guide to Web Analytics and SEO

Do you have friends who run their websites and always seem to be talking about “boosting their site rankings” or “driving more traffic”? Well, they’re not just caught up in digital jargon—they’re focused on very real goals that can impact the success of their online presence. Whether you’re trying to help a friend or simply want to understand how websites work, this friendly guide will walk you through the essentials of web analytics and search engine optimization (SEO). Plus, I’ll show you how you can contribute positively—and what to avoid—to help your friend’s website thrive.

Understanding How Websites Work

Before diving into the analytics, let’s understand the basics of how websites function. A website is essentially a collection of files hosted on a server that’s accessible via the internet. When you type a website’s address into your browser, your computer sends a request to the server hosting the site, and the server responds by sending back the files that your browser assembles into the website you see.

Key Website Metrics and What They Mean

Website owners often use analytics tools, such as Google Analytics, to monitor various metrics that provide insights into how their website is performing. Here are some of the most critical metrics:


This measures how many visitors reach the website. More traffic often means higher potential for engagement and conversions.

Bounce Rate

This is the percentage of visitors who leave the site after viewing only one page. A high bounce rate might indicate that the site’s content is not engaging enough.

Average Session Duration

This is the average amount of time visitors spend on the site. Longer durations can suggest more engaging or valuable content.

Conversion Rate

For sites that sell products or services, this measures the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter.

How You Can Positively Influence These Metrics

Engage with the Content

Interacting with a website is more than just clicking links. Read the articles, watch videos, and engage with interactive elements. Spending about five minutes or more per visit can indicate to search engines like Google that the site has valuable content worth ranking higher.

Share on Social Media

If you find something interesting, share it on your social media. This not only brings more traffic to the site but can also help in building the site’s authority as a valuable resource.

Leave Comments or Reviews

If applicable, leaving thoughtful comments or reviews can boost engagement metrics and also contribute to the content’s richness.

What to Avoid: Negative Impacts on Metrics

Quick Exits

Clicking away from the site shortly after arriving increases the bounce rate, which is often seen negatively by search engines.

Ignoring Calls to Action

If a site asks you to subscribe to a newsletter or alerts and you find the content engaging, consider signing up. Ignoring these can affect conversion rates.

Single-Page Visits

Try to explore multiple pages if the content interests you. Visiting only one page and leaving can signal to search engines that the site might not be compelling enough to explore further.

To sum it up

By understanding these simple yet critical aspects of website interaction and analytics, you can significantly contribute to the success of your friend’s website. Simple actions like engaging with the content, sharing it on social media, and exploring multiple pages can make a big difference. Remember, every click and interaction counts, and with your help, your friend’s website can potentially climb up the rankings, gaining more visibility and success.

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Hi there I'm Marc! I'm the younger of the two brothers. I provide insight on technical aspects of your online presence: SEO, Analytics, WordPress, Workflow Automations and AI are my passions 🤖

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